Donna Talarico helps colleges and universities bring their mission to life through powerful and thoughtful storytelling, whether it's fresh copy for a website redevelopment project or an in-depth, pull-at-your-heartstrings cover story for an alumni magazine. Her specialty is crafting compelling content for higher education clients to help them meet admissions, retention, engagement, and fundraising goals. She also creates vibrant copy for ecommerce, retail, lifestyle, and B2B companies and brands, with a goal of turning visitors into customers, and customers into influencers.