AS TECHNOLOGY AND GLOBALIZATION BRINGS SOCIETIES CLOSER TO EACH OTHER, SUSTAINING HUMAN CULTURAL DIVERSITY BECOMES A CHALLENGE. THE CHALLENGE IS MAINLY CAUSED BY THE INABILITY OF ART AND CRAFT COMMUNITIES TO ADAPT GLOBAL MARKET TRENDS TO THEIR OWN HERITAGE, AND HENCE THREATENING THE EVOLUTION OF NATIONAL CULTURES. AT BLUE FISH WE ARE PASSIONATE ABOUT CULTURAL DIVERSITY, WHICH WE BELIEVE IS BEST SUSTAINED WHEN LINKED TO POSITIVE SOCIO-ECONOMIC DEVELOPMENT. AT BLUE FISH WE DESIGN SOLUTIONS THAT UNLEASH NATIONAL ART AND CRAFT POTENTIALS, THROUGH ENTREPRENEURIAL AND TECHNICAL SKILLS DEVELOPMENT AND BY BUILDING CULTURAL BRIDGES OF UNDERSTANDING TO SUSTAIN CULTURAL DIVERSITY USING THE SAME TOOLS THAT CHALLENGE DIVERSITY; TECHNOLOGY AND GLOBALIZATION.