BS4 offers extensive know-how and high-level technology specialized in In-store Analytics, Digital Transformation and IoT. Our solutions are tailor-made and cover a wide range of industries, such as Retail, Fashion, Banking, Food & Beverage, Automotive, Shopping Centres, Events & Fairs, Smart Buildings, Smart Cities etc…. Our solutions can be used everywhere and anywhere that people “flow”. BS4 has developed an innovative solution (GDPR certified) to collect, visualize, analyse data and allow for comparisons to other data sources, generating KPIs that are made to fit your specific business needs. Just like the analytics that e-commerce websites have, our goal is to provide the same insight for companies that carry out their core business from premises (e.g. shops, restaurants, bank branches etc.). In fact, our solution collects precise data relating to the number of visits with demographics (gender, age group), staff exclusion from counting and tracking, consumer paths and behavior by cluster, heatmaps, dwell times, conversion rates, room occupancy, queue management, forecasting and what-if analysis, trends, customer journeys and much more. All these features are easily viewed thanks to an intuitive interface that creates personalized reports, thus enabling the Client to formulate data-driven strategy and thereby optimizing the return on investment. With +1000 worldwide installations and successful case studies, BS4 is the number one reference for numerous top brands and global partners.