Public Relations, Marketing, & Strategic Consulting for Top Classical Musicians & Performing Arts Organizations If you are a classical musician, you know the musical notation "8va" as "all' ottava", meaning "at the octave". This symbol, without a second thought, makes us play a note an octave higher. For our company, the name 8VA (pronounced āt vē ā) is more than a wink to fellow musicians. We only take on musicians, organizations, and projects we believe in, and by pitching their amazing work correctly, we elevate the work's impact. Our name is also about holding ourselves to a higher standard and about working harder (and smarter) to exceed our client’s goals. Formerly the New York branch of Inverne Price Music Consultancy, our team has worked on behalf of top classical soloists, conductors, composers, orchestras, music festivals and other related organizations since the firm’s founding in 2012. With backgrounds in non-profit executive leadership, marketing, advertising, the record industry, public relations - and most importantly, with a deep passion for classical music, 8VA Music Consultancy is uniquely positioned to take your career or organization - well - up an octave.