C4 Live is the leader in creating the ultimate entertainment lifestyle experience. OUR PREMISE IS SIMPLE: We create unique Consumer and VIP experiences, and event opportunities for our partners. Our focus is on turning expense into revenue through revenue programming and the creation and execution of activations that result in repeat engagement and customer loyalty. C4's approach to revenue programming includes the creation of IP, content distribution, partnerships, naming rights, sponsorships, ticket sales and operations, and merchandising. We look at every brand activation thru a revenue lens as well as a design and operational lens. We provide an immersive experience for consumers with best in class hospitality combined with world-class entertainment while driving value for our partners. This provides brands and consumers a way to engage in the richest and most vibrant way.