In order to find its purpose, a brand needs to know what it believes in. Brands with a belief and a purpose are economically more successful than others. Enter Dorothy. Our clients perceive our strategic work as an enriching process, which is shaped by aha moments, clarity, optimism - and fun. At its end, our clients know what to do, how to do it and why. Our strategic work has many benefits: We help businesses to reposition themselves, rearrange their brand architecture and create positive brand experiences. It sharpens the profile of start-ups, sets cultural change in motion and provides a course through unpredictable markets.