Amplified Sourcing actually started in 2008 as LEVERAGEncy Sourcing. The original mission? Create an offering for contract (and/or direct hires) that used tools (levers) focused on transparency and openness so that 3rd parties (agents) could benefit from them as well. Hence the name LEVERAGEncy (lever+agency). Over the course of the next 8 years, we learned things about the original value propositions we launched on. What was working. What wasn’t. What our clients really seemed to value from us. Most importantly we realized that nobody could pronounce LEVERAGEncy. Hard for clients to ask for you by name if they aren’t sure how to pronounce it. So, in 2016, we rebranded to “Amplified Sourcing” to refocus the company on what we knew was working – amplifying the sourcing process in ways that other vendors were not. Easier to say AND more aligned to what we had grown to become.