Launched in April, 2008, Mum’s Grapevine quickly established itself as Australia’s leading source of information for exclusive sales, member only deals and special offers in the maternity, baby and children’s goods and services sector.   Mum’s Grapevine publishes a beautiful, high quality, advertorial style weekly e-newsletter that is clean, crisp and most importantly, read by over 60,000 mums and mums-to-be every week. The Mum’s Grapevine concept is simple - tell mums where to save in a clear, no fuss format that is convenient and accessible. Mum’s Grapevine is the brainchild of Caroline Taylor, mum of 5 year old Willie.