In IMI B2B we believe that a specific approach is necessary to address the characteristics and particularities of the Industrial / B2B (Business to Business) Marketing and Sales Strategy. We, therefore, founded an institute offering world-class knowledge and consulting for companies and associations. At the B2B Academy (www.imib2b.org/academia) it offers raining and teaching for executives and professionals in business and industries with marketing & sales responsibilities. IMI B2B organizes also events and meetings with specialists and has a club for companies and individuals to join, get part of the B2B community and participate in its development. IMI B2B has a strategic alliance with the prestigious Center for Business & Industrial Marketing, Georgia State University (Atlanta, USA), which ensures access and transfer of state-of-the-art know-how in its consultant services and teaching. At the moment, IMI B2B is present in Peru and Chile.