The TrendNotion Gen-Next Fashion Program was established to help emerging global design talent find continued success in the business of fashion. With growing industry support, the project enables 20 designers to showcase their designs on TrendNotion’s hype-based crowdfunding platform launching in November 2019. It is expected that the program will be used to further develop each designer’s business in such areas as marketing, public relations, production and sales ensuring they have the endurance to survive in the current retail climate.