Our roots (since 2002) have been blending the art and science of direct response digital advertising. Throughout our time in the digital space, we've managed over 2,000 campaigns across all digital channels (SEM, SEO, Display, Affiliate, Lead Aggregators, etc.). Over the past five years we started seeing more and more clients starting to use lead aggregators but managing them was a real challenge. How to manage 5+ vendors all using various publishers and sub publishers, dealing with make goods, vendor optimization and how to match back each partners front end performance to our clients back end success metrics were all challenging. That's why we started Exact Customer!