Persona Labs is a global provider of traditional and game-based assessments that deliver meaningful, job relevant insights. Our Psychometric Assessment library serves over 1MM users at over 10,000 companies for all major job roles. Persona Labs offers next generation psychometric testing -- through gamification. Our game-based assessments (GBA) are already helping companies in 23 different countries with a data-driven way to attract, assess and develop employees. Our mission: help companies make better people choices and people better career choices. We enable employers to differentiate their hiring process, raise employer brand awareness, engage prospective talent, and make fair and objective selection decisions. Persona Labs gathers unique candidate insights through a GBA combining current research in psychometrics, neuroscience, and game technology. We capture over 5,000 data points based on job-related personality and cognitive traits. By capturing real decisions and behaviors, we can observe real behavioral preferences in action. From these data points, we produce a data rich report with precise, meaningful candidate insights for more objective selection decisions. This process can be fully customized to the needs of the job role, culture and business. Assessments are chance to build employer brand relationships. Now, glean best candidates and build a Talent Pipeline.