Helping my customers to better sale & communicating by recommending the right solutions to their customers, based on the right product knowledge, the right understanding of the benefits and the right communication style, adapted to the customer's one. The combined use of DISC AEC and Process Comm methods and the tools provided by NLP, makes training and coaching even more impactful and effective. The work is done not only on the content but especially on how to bring the content to the audience for maximum use. Having the knowledge is interesting, applying it in your company is our goal. Knowledge without action is nothing. Being trained and being coached also means bringing change to your current behavior, so change management is one of the key elements of our services. Pragmatic approach to match the needs of the customers with the benefits of the solution. No big theories, but practical examples to focus on the 'What's in it for me?' and how to communicate it. My engineer background allow me to understand complex technical explanations and translate them in comprehensive sales speech for everyone. The several trainings I am attending each year in coaching, NLP, Process comm, ... helps me to take the communication as 3rd axis of attack to understand the reactions of the participants in the trainings and also the reactions of the customers in store. Trainings & coaching are based on practical examples and conducted with humor to facilitate the integration of knowledge. Missions in Belgium, France & The Netherlands for different types of customers & mission like Apple, Google, Nest, Philips / TPVision, Microsoft, LG, Acer, ... or directly for retailers like MediaMarkt, Vanden Borre, Carrefour, ... Specialties: coaching, sales negotiation, sales & marketing activities combination, products introduction, IT & Multimedia broad knowledge, products & sales training skills, people management.