Healthy Birth Day, Inc. is a 501(c)(3) nonprofit organization based in Des Moines, Iowa dedicated to healthy birth outcomes. We created the successful Count the Kicks public health campaign which has helped reduce Iowa’s stillbirth rate by 32% while the rest of the country has remained stagnant. Our evidence-based program teaches expectant parents the method for and importance of counting their baby's kicks daily in the third trimester of pregnancy. Our goal is to reduce the rest of the country's stillbirth rate by 32 percent, saving 7,500 babies every single year. Five Iowa moms who all lost daughters to stillbirth or infant death in the early 2000s turned their grief into fuel by creating the Count the Kicks awareness campaign in 2008. Kerry Biondi-Morlan, Jan Caruthers, Janet Petersen, Kate Safris and Tiffan Yamen are pioneers in stillbirth prevention, taking important fetal movement research from Norway and turning it into a successful mom-centered campaign. Moms everywhere can download the FREE Count the Kicks app which is available in the Google Play and iTunes online stores. The app, which is available in more than 15 languages, allows expectant moms to monitor their baby’s movement, record the history, set a daily reminder, count for single babies and twins.