We Make Awesome Products For People Who Love Tennessee. Our business was created on that concept when a couple of grad students at Tennessee were tailgating and agreed they needed a better way to show how much they loved the state of Tennessee. After a few months of brainstorming, they started Volunteer Traditions in 2006, and began making simple, classic products for the Volunteer State. Since then, many things have changed, but we’re still focusing on making awesome products for people who love Tennessee. We’ve moved from shipping out of a closet to a storefront in Nashville, expanded to help people across the South show how much they love their respective homes, and lucky enough to team up with the University of Tennessee to work on bringing back some classic logos that many of our Vol fans have loved for decades. While we have grown a great deal, we’re still a small business doing what we can each week. We appreciate our customers who have been with us and welcome a new crowd who has come on board to help build the brand as we have expanded from our original Tennessee Flag Belt to a multitude of great products!