We believe that research goes far beyond the analysis of data: It is about being in contact with the most varied kinds of people and, by doing so, learning more about the world and about ourselves. This is what motivates and delights us. We want to convey this passion for the human side of qualitative data to every person involved in the research process, as we believe that this formula makes the insights much more truthful and relevant. We work collaboratively. Our team has people who share and spread our DNA, including designers, photographers, journalists, psychologists, sociologists and many others. Our formula: - Recruit strategically, using screeners that prioritize life styles; - Choose or create atmospheres that encourage participants to be spontaneous; - Elaborate guides that combine objective and projective techniques; - Suggest techniques that complement the traditional ones, always focusing on encouraging our interviewees to have a more dynamic and truthful experience; - Seek support from experts and opinion formers to complement the interviewees’ point of view; - Develop deliverables in distinguished formats – such as mini-documentaries, books, magazines, photo stories, and others – that spark the interest, inspire and lead to new ways.