Shareable, Shoppable Video with Direct Attribution Video Squirrel is building the future of eCommerce for the social generation. Our mission is to empower a frictionless video-to-purchase experience. We have solutions for brands and marketers who seek a simpler path between discovery and sale. VideoSquirrel gives your video content a direct path to purchase with a in-video checkout at the point of discovery. No redirects, no links, no clunky checkout process. Individual video performance metrics are clear as they align directly to sales.