KiteBlue is the company through which Jyoti Banerjee does his consulting work. Jyoti specialises in creating and driving new strategic initiatives in technology companies, as much of his experience over nearly twenty years of industry participation has been in business application software. Some of Jyoti's noteworthy clients (since 1991) have included leading application software providers such as Microsoft, SAP, JD Edwards, Coda and PeopleSoft. In this area, he has helped companies such as Navision, Exact and Great Plains build UK market entry strategies. Jyoti also co-founded the leading software business titles: Computers & Finance, Customer Strategy, and eB-21. Since 2009, Jyoti has added an extra element of focus: corporate responsibility. In this context, he has helped Trucost, the holder of the world's largest database on corporate environmental impacts, create a new business strategy. He is keen to see environmental information used by business managers in their day-to-day processes, and believes that software is the route to enable this to happen. Since the summer of 2005, Jyoti has researched the performance of mid-sized organisations. As a result of the research, Jyoti co-founded M Institute, a resource for leaders of mid-sized organisations, with his colleague Paul Druckman.