For real impact on customer value, employees need to grow from highly engaged to highly performing. Employees should be connected to company strategy and objectives in their daily work. Everyone in the organization should know how to contribute and what to aim for. This line of sight on ‘progress made’ and ‘results achieved’, empowers employees to go above and beyond their regular performance. That is the key to improve the main outcome: customer value. Together with our clients, we transform organizations. We support leadership and management in translating the overall strategy and objectives into aligned goals and targets for the employees. Using OKR as a powerful framework, we implement and embed goal-realization in the organization for sustainable results. The strategy comes to life through engaged and activated employees who deliver high performance and key results. If needed we design the online platform to provide insight in progress and performance, to collaborate and share the results.