deCervo's goal is to measure and improve cognitive performance (https://decervo.com/). It's industry-defining product, uHIT (https://uhit.decervo.com/), is used by thousands of professional, collegiate and youth baseball players around the world. Specializing in pitch recognition, cognitive training and immersive virtual reality, uHIT is available for baseball and softball hitter to improve their hitting. New products built from the uHIT foundation will address cognitive training of referees in the NBA, umpires in professional baseball, and linesmen in the NHL. deCervo is proud to work with the United States Army as well. In its first year of work for the Army Research Organization, deCervo is investigating sophisticated models to better link real-world performance with neuroscience experiments collected in controlled settings. With advanced analytics, machine learning and basic neuroscience principles, deCervo is changing the way the US Army views and trains performance in its personnel.