The B2B sales and marketing industry has seen a steady decline in performance for more than a decade which is due to changing buyer behaviour. In 2009 Brent Adamson and Max Dixon (founders of Challenger) performed extensive research with thousands of B2B buyers and hundreds of B2B sales reps and found the purchase decision was almost 60% complete by the time a buyer engaged a seller. Today, Forrester's research shows this number to be closer to 90%. And with 74% of buyers wanting a rep free experience they would rather speak with trusted sources, networks, communities and groups for recommendations than engage with vendors marketing collateral. With sales and marketing campaigns no longer performing and sales reps 'selling' as opposed to relationship building with new contacts, this is forcing companies to make cuts to sales and marketing, resulting in a loss of faith in the traditional sales funnel. Some say they traditional sales and marketing funnel is becoming obsolete - the data doesn't lie! Supero is designed to help our clients put relationship building at the forefront of their sales and marketing strategy. And to create and apply value to their customers in a way that informs and guides them through the purchase process, using logic and an experience that provides confidence to your buyer.