A Colorado-based company, Farma Brands was founded by Jason Walsh in Boulder. A longtime coffee connoisseur, Jason got in to the beverage business not out of popularity, but out of basic necessity and intrigue. As a new father, he needed a coffee beverage to keep up with the rigmarole and general sleeplessness that comes with parenting a newborn - one that wouldn’t pose a danger if spilled like a hot cup of coffee. He was immediately drawn to cold brew; not only did the process itself create a smooth and naturally decadent flavor profile, it also boosted numerous health benefits that traditional coffee could not. What’s more, it could be infused with a wide variety of premium supplements like lab-quality CBD that could further enhance the beverage with qualities that make you feel better, perform better and live better. With the growing popularity of cold brews and other functional beverages, he knew his entry needed to be superior in every facet to succeed, including pricing. So he set about creating a plant-based beverage company where he could maintain exacting control over quality, sourcing and production, and focus on creating innovative, flavorful and refreshing drinks for a public thirsting for them. So he built an entire production facility with the highest quality equipment and created processes that enabled control over everything from R&D to responsible sourcing and quality control. The result was multiple beverage lines that use only high-quality ingredients and authentic formulas to create wildly refreshing and functional beverages that impart a sense of well-being and revitalization.