"GOD'S COUNTRY" - it's an expression many of us often use to describe the place where we're from. For us "God's Country" means much more than that, it's a style of living that lends itself to the outdoors. From climbing a mountain, to hiking through the forest or relaxing by the water, being in "God's Country" is a way of life. Our vision as a brand is to capture the essence of this lifestyle by making quality goods that will make people feel proud of where they are from and excited for where they are going.