antcp8 |anˈtɪsɪpeɪt| is a provider of digital analytics services for physical marketing and print products. Our focus lies on NFC enabled print products with integrated analytics services. We integrate NFC tags into business cards, flyers, notebooks, mailings, key rings, hang tages, etc., making them to IoT devices. By a single tap with a smartphone it is possible to lead the customer to the shopping cart of an online shop, to request a callback, to start GPS navigation, to show a product video and to do even more exciting things! It is also possible to change the content any time, even after the products have been distributed. On top of that, advanced analytics services allow to determine effectiveness of sales and marketing activities. Our most successful products are bizy.Cards® - NFC enabled business cards. When connected to the antcp8.Cloud, the bizy.Cards® enable easy and convenient bi-directional contact data exchange. The owner of bizy.Cards® receives, in return, detailed analytics about the visits of his public profile and so is able to measure the effectiveness of the business cards.