Axbom Innovation believes that understanding human behavior is an essential component of innovation for businesses - a necessity for maintaining energy and moving forward in a new era of digital communication. Problem: "It's not enough to put links on your website, you need to understand what makes people click. And it's not enough to offer products for sale, you need to understand how they fit into people's lives." Solution: Axbom Innovation conducts research within behavioral and communication science related to digital media and is and advocate of human-centred design for businesses. Findings are shared in the form of articles, images and videos on axbom.com, as well as seminars and lectures at conferences and in the academic world. Offering: Help companies and organizations create a successful web presence and communication that is efficient, profitable and contributes to business development. -- This includes professional coaching and training of employees to foster a design thinking that continues to thrive. Methodology: - Strategy work with management - Human research (interviews, field research...) - Solution design - Coaching and training Examples of methods are experience mapping, ethnographical studies, contextual interviews, collaborative workshops and Blue Ocean Strategy.