They’re not the rich and famous. You won’t see them on the highlights reel, read about them in the tabloids. They don’t run for office, preside over boardrooms, walk the halls of power. In a society seduced by celebrity and status … they have neither. Their capital isn’t financial, but social. Their profit comes not from the thing they sell, but from the good they do. They are our nation's nonprofits. The United States has more than 1.5 million nonprofits hat employ one out of every 10 Americans. And in our country's current climate of corporate corruption and political controversy, our nonprofits recall us to our better selves, providing services that would otherwise go unfulfilled and keeping our community connected when other institutions seem to fail. Like any company, nonprofits have employees and bills to pay, a budget to balance. They require money. And if enough people don't know about them, don't believe in them, don't support them -- in short, if they lack buzz -- they suffer and die. Each episode of BUZZ (a philanthropic "Shark Tank" meets "Extreme Makeover") we meet a nonprofit and learn about the good it does in the community it serves. And we hear about the thing it needs to make a difference in the organization … something to give it more buzz. Enter “The Hive.” A panel comprising local philanthropists, executives and marketing professionals, “The Hive” reviews the nonprofit’s need. They pitch various strategies, whether it’s a great fundraising event, cutting edge social media campaign, a volunteer drive, and so on, and then work to make it a reality. The Hive gathers again, this time with the nonprofit, to present its work … its vision turned into action that will generate what the nonprofit needs to survive … buzz.