Mercato has built its success by providing entrepreneurs with the capital and resources they require to effectively scale their businesses. Over time, we have become expert growth investors with firsthand knowledge of what organizations really need to be successful. As our companies have evolved, so has Mercato, continually providing new resources, tools, advice, and competencies to help our portfolio gain an advantage by accelerating sales efforts, perfecting marketing tactics, developing teams, and scaling operations. We call this collection of internal experts and programs the Mercato Advantage.