New Trend Wireless is California's premier UScellular Authorized Agent serving customers in Humboldt, Lake, and Mendocino Counties, and surrounding areas. What started as a single Radioshack store in Willits, CA 10 years ago, has grown to six UScellular locations serving customers all over Northern California. We have built our business on the core belief that who you are matters; that the more we focus on the service of our customers and communities the more successful our business becomes. Our vision is to employ creative, optimistic, fun-loving team members who pass that positivity to others.