Advanced Recovery Cone, patent pending, was designed to benefit animals during recovery by allowing auditory stimulus to freely pass to and from the animal. Traditional E-collars amplify casual sounds to overbearing noises with decibel levels that may cause temporary or permanent damage to the animal's inner ear. Disorientation occurs from impaired sound triangulation further promoting stress and anxiety as sound waves are blocked from the side and behind the animal wearing a traditional E-collar. With our patent pending E-collar we've established a strong hold in a niche market because of our key message, we care about the animal and their well-being and have the professional training to realize what has been overlooked. Paying it forward... As this realization became an idea that has become a manufactured patent pending product we've realized a few aspects of business that we're not fond of. Distributors are middle men from manufacturers who freely assign different prices to different veterinarians for the exact same product. We have one price for each size cone for every veterinarian. Trust me we went to bat for you guys and hit a home run. We've established a free marketing campaign to support those who care about animals as much as we do, it's called "pay it forward". After embracing animal health and well-being by purchasing our cones we in turn wish to pass along a very important message to your clients... YOUR VETERINARIAN CARES ABOUT YOUR ANIMAL(S) AND THINKS ABOUT THEIR WELL-BEING LONG AFTER THE DAY IS DONE. We feel this is an extremely important message for pet owners to hear because we know first hand how tough it is to walk in your shoes. On your behalf we will share videos, emails and posts with your clients briefly showing them your new product line so they can see, touch and understand exactly how intimately you care.