MindEquity™ is a professional behavioural science and brand consultancy. We advise and train organizations industrywide about how to influence culture, reputation, and behavior change in customers, employees, regulators, boards, and shareholders. We work with leaders to commercialise propositions and deliver sustainable value through behavioral insights, using diagnostic tools and our REFRAME model. We provide services across 3 areas: 1. Culture, Conduct and Behaviour Change 2 Reputation & Brand Management 3. Leadership Strategy, Influence & Persuasion.