SMC Associates has 19 years experience in bringing new technologies, often unproven, to the market, lead by Stephen Cullen he looks forward to this challenge. Some of the ones he has got a kick out of include - tuning of car exhausts using spectrum analysis to give them personality (1987 ) - bringing writable platinum WORM disks to the market years before CD-ROMS came into being (1989) - mobile data – 3 click strategy to reach the information 10 years before the iPhone app did it (1999) - preparation of Irish DotCom for NASDAQ floatation (1999) - VoIP on mobile a bit before its time (2000) - OSS – business case and go to market strategy for latest mobile phone network software (pre release) (2006) - Saas – design of first major Salesforce.com implementation in Ireland (2008) - etc