The Good Shopping Guide is built upon a 20 year legacy as one of the world's leading independent ethical research and accreditation companies. Our Ethical Accreditation Awards help identify ethical companies and brands to stand out amongst the crowd. Our independent research and accreditations empower brands and consumers to cut through the greenwash with our unique multiple ethical issue criteria and ranking tables. Our Ethical Accreditation is becoming an essential standard in today's marketplace with ever-growing consumer concerns regarding ethical and sustainable issues.