In 2020, we started STIHL direct as a new company with the vision to merge the online and offline world for STIHL customers. We developed an online shop and an accompanying website for end-customers that has not only an extensive product range but is also filled with useful advice on gardening and product care. OUR ROOTS For more than 90 years, the family owned business STIHL provides innovative gardening and forestry tools for customers around the globe. STIHL direct GmbH is a 100 % subsidiary of the ANDREAS STIHL AG & Co. KG and was founded in 2020. Our small team is establishing the e-commerce business for the STIHL Group. Thus, we are connecting online and offline sales channels seamlessly. Our goal is to create a smooth and excellent shopping experience. CORPORATE STARTUP STIHL direct is deeply connected with the STIHL Group – not only because of the shareholder value or the joint logo. We see each other as partners and we are speaking with one voice to our customers. Nevertheless, STIHL direct is different: a young company that is managed like a startup with the typical pioneer spirit. Therefore, both the corporate and the startup world belongs to our DNA.