“Why should I choose you?” is the most important question in business because you’re asked it thousands of times every day in so many ways: • What do you do? • Why should I invest in you? • Why should I work for you? • Why should I buy from you? • What makes you different? • Why should I donate to you? Your answer to “Why should I choose you?” influences every level of your organization; in addition, it defines the identity of your organization. Having a simple yet compelling definition that makes up the DNA of your company is necessary if you want to you grow faster by focusing your entire organization on what truly makes it more competitive. Through Blueprint’s unique methodology, we help you answer this question “Why should I choose you?” – in seven words or less. Your seven words or less become the core of a unique way to do strategic planning, one that shapes: how credibly you communicate with and get agreement from your board; how cooperatively your executive team interacts; how effectively you inspire employees to perform at a higher level; successfully you develop products and services; how convincingly you brand, market and advertise; and how quickly and easily you sell. For more information about Blueprinting your company, charity, product, or service, or Blueprinting an individual, contact: Ken Aber – ken@7words.biz Ian Chamandy – ian@7words.biz Visit www.7words.biz