The Directors of Microchips Australia, Rick Walduck, Doug Black and David Madill, were responsible for introducing animal microchip identification into Australia. Hence, Microchips Australia, the exclusive distributor of Trovan microchips and readers, was established in 1989 and has a wealth of experience in the area of RFID animal identification. In the companion animal field, Microchips Australia is the most experienced provider of microchips and these chips are supplied with a lifetime registration with its partner company, Central Animal Records, a nationwide animal recovery database service that operates 24 hours a day, 7 days a week. Microchips Australia has also supplied implantable microchips and reading systems to the vast majority of zoos and wildlife research projects in Australia for use in a large number of species – mammals, fish, birds, reptiles. The implantable transponders we use for zoo, wildlife and research projects are the Trovan Unique microchips. The Trovan Unique microchips are of high quality European manufacture and are compatible with our many portable and fixed reading systems. Additionally, Microchips Australia has supplied microchips and reading systems to provide RFID solutions for a myriad of applications in many different industries.