‘Stretch’ is the essence of branding and corporate strategy. By stretching your mindset you create space to surprise, to innovate and to perform the unexpected. It means breaking out of your comfort zone, enabling you to change direction, transcend boundaries and define the new standard. Today’s world is competitive, complex and rapidly changing. It brings tough challenges and offers exciting opportunities. Sometimes inspiring, sometimes confrontational. Stretching your brand and company strategy is a 24/7 challenge, centered on the importance of the experience and aimed at creating a long-term impact on the mindset of your audience. “a mind that is stretched by a new experience can never go back to its old dimensions”, Oliver Wendell Holmes Jr. Stretch Twenty4 is the initiative of Reggy Van den Branden. The goal is to support the implementation of the above philosophy to companies active in the field of design, architecture, lifestyle or luxury.