As we say at iChannel, ‘the channel delivers market capillarity‘. What we mean by this is that if you want to truly be accessible and have any chance of winning in a market you need to be able to penetrate all pockets of the market. This is where a channel strategy comes into play. No business can afford a sales force on its books that can access all crevasses’ of the market. And without and channel strategy that pans Enterprise and Midmarket you will never have a truly committed channel.