At Volvo, everything we do starts with people. So our mission to make people’s lives easier, safer and better is something that comes naturally to us. It’s the Volvo way. Today, we’re still as focused as ever on our three core values: safety, quality and care for the environment. Protecting what’s important. Making people feel special. And taking pride in helping the world become a better place for all. Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world, with sales of 534,332 cars in 2016 in about 100 countries. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010.