Many of our companies and projects started as an experiment in the form of a simple landing page. It quickly became apparent whether the "value proposition" works. In accordance with the "Lean Startup Approach", we have gradually developed scalable business models. Some of these companies and projects are now successful, self-financed startups, some of which are known beyond national borders. One of these examples is the renowned community agency Glowing Blue AG. Our mindset describes the emergence of these projects and companies. We live the lean startup motto "learn, build, measure" - every single day: - We focus on the problem and not the solution. - We experiment and learn. - We measure and optimize. - We develop sustainable business models, products and features. - We avoid "waste". - We are open and transparent. As experienced innovation specialists, Vanessa Meister, Jan Biller and Ramun Hofmann have the necessary experience to develop quickly & agile and scale new business models.