SeQual is a full service qualitative research agency established in 2011, combining over 20 years of experience in qualitative research, strategic development and marketing. SeQual's areas of expertise are: - Concept generation - Pre-testing - Service evaluation/development - Customer satisfaction - Branding/ Brand image - Pricing Methods used: - Focus groups - Mini groups - Paired interviews - Individual interviews - Participant observation - Accompanied shopping - Small-scale quantitative surveys Employees' experience in qualitative research, strategic development and marketing enables seeing and approaching problem solutions from different angles Quality and reliability of SeQual's research is based on ESOMAR codex.