Second Curve (Pvt.) Ltd. has pioneered the study of human behaviour and emotions to produce actionable insights guaranteed to drive profitable growth. Based in Colombo; their expertise in cracking consumer mindsets stretches across the island. For more information go to www.secondcurveinc.com Market research in Sri Lanka needs to be challenged - it has become stagnant and perfunctory. Focusing on driving business efficiency, Second Curve couples cutting edge methodology with holistic human understanding. Armed with their vast network of returning clients and customised research designs, they are corporate savvy and sensitive to what goes on in urban, suburban and rural communities. The company was restructured with Thomas Kuhn’s ‘paradigm shift’ as its core; officially launching in November 2017. The company’s renovated philosophy points out that before progress inevitably reaches a peak, it is vital to embark on a path different from the existing. This second growth curve of a business entity, is what they guarantee their clients.