Extendus is the fast lane for Beta Versions. In today's world it is absolutely vital for companies and startup to validate an idea before to invest significant amount of money and time in it, or approach investors for funding. What is necessary is a fully working prototype of the final product to be validated in the real world: a Beta Version. A Beta Version can be used to gather precious feedback from: - real customers - investors - internally the feedback can then be rolled out incrementally in new releases to be re-tested creating a cycle of iterations until the optimum version. THE PROBLEM What usually happens instead is either one of the two scenarios: 1. the company decides to put together a in-house team to lead the development of the end product (developers, testers, creatives, marketing experts, project managers) 2. the company finds an external agency to take care of the full development of the end product and deliver it We believe that BOTH the approaches are: - expensive (in terms of time and money) - prone to failure THE SOLUTION: We specialised in streamline the process of gathering requirements, building Beta Version, publishing it into the chosen distribution channels (App store, Play store, etc) and optionally running bespoke marketing campaigns to target the ideal customer segments (through adWords, Facebook Advertisement, etc). The final result is a product that is perfectly working and ready to be validated and to undergo the next phase of development. We understood over the years and by direct experience, that fast iteration and continous A/B testing is key to reach in the shortest time possible the best product.