A Dynamic Company with a Big Vision One which aims to provide anglers all over the world with superbly designed fishing tackle that sets new standards for quality, performance and value for money. Fishing tackle dealers today are increasingly looking for new, innovative products that offer a good margin and are correctly marketed to ensure strong consumer demand. In addition, they require a good back-up service from a company that will stand by its products. At Sonik, our passion for designing and developing world beating fishing tackle is founded on many years of experience, both as anglers and industry professionals. By working closely with our chosen manufacturing partners, and liaising with our team of approved guides and consultants, we are confident that the knowledge and experience captured in every SONIK product will show through. As a company of anglers, our creativity, commitment and enthusiasm extends into more than just product development. We all recognise the need to put something back into the sport from which we derive so much pleasure. We are proud therefore to sponsor a number of fine organisations who, in our opinion, do outstanding work helping to care for our sport and the waters we all enjoy fishing.