Whichit is a B2B software company providing an interactive commercial content platform that enables brands, marketers and advertisers to dramatically increase user engagement, return on marketing investment, open new revenue streams, and gain user-related insight. The company developed an innovative technology that profiles users based on their preferences and uses machine learning to provide bespoke commercial incentives in real time. In short, Whichit is an Interactive Commercial Content for: 1. Striving the audience for interaction and increasing brand performance 2. Motivating users to commercial activity, at the decision-making point 3. Personalization in commercial content based on users’ preferences 4. Acquire practical insights about the audience and create micro-segmentation for re-marketing purposes 5. One-stop-shop for creating content, building campaigns and distribution on multi-channels, increase sales, color users, generating rich data on scale and market research Whichit won multiple awards, including the UKTI's Sirius Programme, the Innovate UK R&D Funding Award and the People's Choice Award at Pitch@Palace by the Duke of York. Whichit were also voted 2015 'Start-up of the Year EMEA' by Facebook. The company is collaborating with leading tech companies such as Google and Microsoft and working with top brands and agencies across the globe.