Pedal Lucid specializes in helping small organizations use data to understand and grow complex relationships with their clients. Development, Moves Management, Account-Based Marketing; these are various terms used to describe high-touch engagement strategies working towards a long-term goal. We help our clients (both nonprofit and for-profit) design, build, and use technology systems that provide meaningful data and actionable insights to support these types of goals. Some particular areas of expertise include: - The Nonprofit Success Pack - Marketing automation and attribution - Legacy database migration and Salesforce implementation - Webform integration - Robust reporting on Google, Facebook, and other organic and paid marketing channels within Salesforce - Our consultant-level Salesforce certifications include Nonprofit Cloud, Einstein Analytics, Platform Developer, and Sales Cloud