A Purpose Led Children's Lifestyle & Toy Brand on a mission to add a drop of colour and diversity to the playroom while empowering children in need. We create beautifully crafted children's books, dolls, cards, interiors and toys designed to instil self-love and confidence in our little ones through the power of positive representation. Social impact is at the heart of what we do. Did you know? For every product sold, we sponsor a book into the hands of an underprivileged child via our partners. This was the core of our DNA at inception and, more so, even now. Did you know? Over 617 million children and adolescents worldwide are not achieving minimum proficiency levels in reading. Access to books can make a difference, and empowering children with the ability to read and write gives them a better chance of winning the fight against poverty. We are not just a children's brand; we are purpose-led. When you shop with us, you are part of the solution.