Opt It, Inc., based in Chicago, IL, is the premier provider of text messaging applications for brands and businesses. Founded in 2004, Opt It’s goal was to develop a web-based software solution for creating, managing and tracking text message marketing campaigns. The company has grown to be one of the leaders for do-it-yourself text messaging solutions. Today, these solutions span beyond marketing and are used in all facets of communications including notifications, social media integration and direct business-to-person dialogue. Opt It's platform sits at the center of this communication hub providing businesses with a software as a service solution to launch text messaging programs within minutes. These programs can reach 98% of the mobile phones in the US and utilizing a high throughput and reliable infrastructure with best in class features of any software as a service model.