Founded 2010 by Michelle Yeh to integrate health and beauty and offer smarter choices to the consumer on a global basis. Based in Shanghai, China and San Francisco, CA, GREEN & GORGEOUS evolved from an offline natural organic beauty retail chain into an online healthy beauty lifestyle platform today. It represents many high-quality natural or organic brands from around the world on an exclusive basis, such as The Organic Pharmacy (U.K.), Herbatint (Italy), Snowberry (New Zealand), Edible Beauty (Australia), Lily Lolo (U.K.), and My White Secret (U.K.). In addition to its online presence, GREEN & GORGEOUS hosts and sponsors various consumer and charity events including Shanghai Fashion Week, Eco Design Fair, Baker Makeover, Fur Free Fashion Gala, IPWS (International Professional Women Society) in Shanghai and various wellness events such as Lululemon yoga retreats.