We believe that changing consumer behavior is driving a systemic evolution in the modern economy. We invest in companies on the forefront of that evolution. We seek to partner with innovative entrepreneurs leading companies with authentic brand stories, materially innovative products, and unit economics that work. We typically invest during Seed and Series A rounds. We choose how, when, and where to invest based on our ability to leverage our network, entrepreneurial experience, and industry expertise to help our portfolio companies outperform.