Truent improves the way businesses identify and connect with financial institutions to create, convert and retain revenue. Truent’s Verified Intent Platform captures signals from verified financial institution employees to deliver true intent that increases pipeline, sales velocity and efficiency. Using data collected and attributed to an identified source provides the highest level of accuracy and eliminates the risk of false positives generated from anonymous signals. Truent’s suite of tools enable sales, marketing and customer success teams to reach financial institutions at the moment of need in a manner that aligns with the unique buying behaviors of regulated businesses.